Mobile Development Panel

Thursday, July 20, 4:30 pm 5:30 pm
Category: Mobile/iTV/PDA

Mobile promises to be the next frontier of the web, but to web developers at first glance it looks to be a nightmare. With hundreds of browsers, devices and a battle in standards, how do you even get started?

In this roundtable discussion with pioneers and experts in mobile design and development, we will openly discuss the challenges of mobile, help get you up to speed with what is taking place in the industry and provide some tips and tricks to help you get started in mobile.
Speakers:
Brian Fling
Kelly Goto
Gavin Lew

No presentation for download. There was no slide for this panel.

Notes:

Email is still considered the biggest usage on mobile.

3 types of mobile phone:
Feature phone
- like a razr

smart phone
- more enterprise consumers
- personal computers

pda phone
- keyboard

Do you know that the phone manufactures have to cut down the price of the phones just because the north American customers are so used to getting phones for free from the subscription plan?

It’s interesting to see how behavior is driven by the carrier or manufacturer.
If tv is on the first 5 buttons on the phone, people will use it!

audience question: How to get images onto cellphone?
- image quality of images/screen on phones has been significantly increase after cameras been integrated into phones.
- The problem is how to get the image from the web to resize into mobile friendly size on the fly.
- Mobile web or SMS?

Google – google SMS search
It’s about accessing information in different ways.
Stepping away from the handset.

Can you really make an app on your phone that draws in revelent data all the time and only loads what’s necessary?
For example, If you have GPS on your phone and it tells you that there’s traffic or accident ahead instead of just pulling in random data of what’s happening in all the general area?

_ What about if I can subscribe to different feeds to my phone and it loads those information automatically? (dental subscription. Gps, stock? Without going onto a mobile web, there is such thing already isn’t there? But why aren’t there more people developing such network of directory of things? Is it the technology limiting people? or is it my ignorance.

The way people search for information will hopefully change.

sling -
Control your tv from your mobile phone.

from slingmedia:
SlingPlayerâ„¢ Mobile gives Slingbox owners the most powerful option available in mobile television, combining their unique personal home TV experience with the portability of their mobile phones or PDAs.

people download things:
usually from the carrier website.
Don’t be in any business rely on courier

Mobile user experience:
Word of mouth, see it, try it.

Bluecasting:
Sending information through Bluetooth when you stepping into a specific area.

Amazon mobile services

Very controlled content on mobile network, carrier would jump on it.

Jamster – crazy frog ringtone

Better interaction – scroll, scroll, scroll and click
Don’t force users to type because it’s more complicated and more work.

Docomo – driving for better content

still big money to be made in mobile content. (now think about rich media content. What’s the value? How does it really work? How do we encourage it? is that why the market is not fully tapped yet?)

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