Cathy Wang

I am very excited today. Google just approved me for the beta of Website Optimizer, it will allow me to create different variation of landing page for my PPC campaign and hopefully allow me to find the best body copy for my landing page. (watch the demo here) Adwords is all surrounded by the ability to give different variation to test out best result.

Google has a whole series of nice tools that they have created to help people like me to do their job in terms of making online marketing work in all sort of ways.

Google Webmaster tools
I think this is a good tool. It’s especially helpful when you are trying to do some very precise SEO for your site.
(If you go to Google Webmaster Central, there are more similar tools google provides.)

Google checkout
This is especially helpful when you are … Read More »

I have recently started doing intense corporate Search Engine Marketing at Laplink. I manage the PPC accounts and make sure they are making lots of money. After dealing with all the different platforms, I have observed more than just interface/usability problems throughout the process.

I have always believe in direct marketing. A face, a person, represent a brand. The customer service department is where the brand/company reaches out and presents itself. It’s extremely important in terms of achieving customer satisfaction. I dealt with Google Adwords through email support and live chat support, Yahoo Panama through email and phone support, and MSN AdCenter through email support. I am going to share my experience.

Google Adwords

After couple clicks into “Contact us”, a live help chat option shows up. It’s not always there but if it’s available it’s a much faster way to get … Read More »

Image from: google

This is probably the cutest Google logo I’ve seen so far.

we have noticed the preferential attachment law in application while we search on google. It is more likely that we click the hub.

I have found this other search engine (it’s a beta version and it does not search too well) called eurekster. This search engine would make the links that your friends linked to already on top. In a sense it’s an anti-preferential attachment. In another sense, it is creating its own preference. Instead of following the real hub, this search engine enables you to create your own hub in your own personal network.

While I was searching for marco Dorigo I came across Computer and Information Science Papers CiteSeer Publications ResearchIndex. It’s a scientific literature digital library.