Cathy Wang

I am very excited today. Google just approved me for the beta of Website Optimizer, it will allow me to create different variation of landing page for my PPC campaign and hopefully allow me to find the best body copy for my landing page. (watch the demo here) Adwords is all surrounded by the ability to give different variation to test out best result.

Google has a whole series of nice tools that they have created to help people like me to do their job in terms of making online marketing work in all sort of ways.

Google Webmaster tools
I think this is a good tool. It’s especially helpful when you are trying to do some very precise SEO for your site.
(If you go to Google Webmaster Central, there are more similar tools google provides.)

Google checkout
This is especially helpful when you are … Read More »

I have recently started doing intense corporate Search Engine Marketing at Laplink. I manage the PPC accounts and make sure they are making lots of money. After dealing with all the different platforms, I have observed more than just interface/usability problems throughout the process.

I have always believe in direct marketing. A face, a person, represent a brand. The customer service department is where the brand/company reaches out and presents itself. It’s extremely important in terms of achieving customer satisfaction. I dealt with Google Adwords through email support and live chat support, Yahoo Panama through email and phone support, and MSN AdCenter through email support. I am going to share my experience.

Google Adwords

After couple clicks into “Contact us”, a live help chat option shows up. It’s not always there but if it’s available it’s a much faster way to get … Read More »

Chomsky proposed that there are two kinds of people. One where they shapes our society and one where they do what they have been told. I suppose the old economy has resulted in a lot of people from the second group, which supports the concept where readers will consume news without question.

If it corresponds to my theory of fractal democracy and we apply the adoptability of hubs into this issue, we can see that the most of the people are late majority. The people that really shape the society are the hubs, the first adopters, the early majority.

The old top-down network with media telling us what the news is and controlling our thinking will be similar to a centralized network. The central hub will be the media, which will be the only source that distributes news to us.The new journalism … Read More »