cathycracks.com

I am very excited today. Google just approved me for the beta of Website Optimizer, it will allow me to create different variation of landing page for my PPC campaign and hopefully allow me to find the best body copy for my landing page. (watch the demo here) Adwords is all surrounded by the ability to give different variation to test out best result.

Google has a whole series of nice tools that they have created to help people like me to do their job in terms of making online marketing work in all sort of ways.

• Google Webmaster tools
  I think this is a good tool. It’s especially helpful when you are trying to do some very precise SEO for your site.
  (If you go to Google Webmaster Central, there are more similar tools google provides.)
• Google checkout
  This is especially helpful when you are signed up with Google Analytics and Adwords because it can be easily integrated and they sometimes offer speical deals when you are an existing Adwords customer.
• Want to integrate Google search on your site and want to customize it? Google Free is Google’s solution. (As far as I am concerned… it is not working anymore.) There’s actually another alternative. Google Co-op Custom Search Engine. If you don’t want ads you’ll probably have to be a non-profilt organization. As Google puts it: Google Co-op is a platform that enables you to customize the web search experience for users of both Google and your own website.
  I love the Google co-op search engine. It’s so easy to use for people who don’t even know how things work.

I will soon implement the Google Website optimizer. If it works well, I will let you know.

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