Hi, My name is Cathy Wang.
People on the internet call me cathycracks.

Dreamer of the future. Cathy is always looking for ways to apply design thinking to solve complex problems. Cathy builds businesses and open new markets based on the belief that the design thinking can really change the world. She has worked across the globe in North America, EU, and MENA serving the worlds biggest corporations providing innovation consulting.

She practices and talks about business strategy and service design, with a focus on human emotion.

I discover opportunities with a . I received my BSc in School of Interactive Arts and Technology (SIAT) at Simon Fraser University in Interaction Design in year 2005.

Some interesting things that I have done / been doing these days aside from doing digital transformation work:

I design award-winning products and services. I am excited by elegant and holistic solutions.

I am fluent in English and Mandarin, conversational in Japanese. Learning Italian and Arabic.
Born in Taiwan, grew up in Vancouver, Canada.
Lived in Hokkaido Japan and Tallinn Estonia. Nomad through Madrid, Barcelona, Milan, Dubai.

These days I can be found mostly in London, UK.

  • Visiting Lecturer for School of Creative Arts.
    University of Hertfordshire | 2014
  • Introduction to Service design for Translink

    Translink, corporate workshop | 2012
  • Building User Experience

    Tallinn Technical University, guest lecture | 2010
  • Podcast Clinic
Yaris works, Toyota event, workshop. Seattle | 2007
  • Podcast on the floor

    Innotech, workshop. Portland | 2006